About
The Technology DNA

Debra L. Seifert, Principal
I started in technology marketing at Tektronix, a test and measurement company based in Oregon. Since then I’ve provided results-oriented marketing communications for a wide variety of technology companies. What I bring to the party is my in-depth experience in program management, technology writing, and creation of cost-effective communications programs. This includes design, planning, and implementation of successful advertising, public relations, lead generation, and online marketing programs.
My technology communications background includes hardware and software technology, nanotechnology, semiconductors, embedded software development tools, EDA, test & measurement, wireless and IT network technologies, and biotech. I’ve managed hundreds of programs over the years. The budgets range from millions of dollars per year for Fortune 500 companies to very focused programs for start-ups, and everything in-between.
I have a Bachelor of Arts in English Literature and Journalism from Linfield College in beautiful McMinnville, Oregon. To pursue in-depth knowledge of my chosen field and to understand the theoretical aspects of communications, I went on to earn a Master of Arts in Communications and Business Administration from the University of Portland. I am Accredited in Public Relations (APR) by the Public Relations Society of America.